|Who knows the
most about your business? YOU DO! But where do you begin?
Ask yourself some questions and write down the
What will be the purpose(s) of your new
website? Will it:
- Promote your company/organisation?
- Inform viewers about your
- Sell your products to your customers?
It may well do all three. And remember - this
additional marketing tool, at almost no additional cost, will be
on display 24 hours a day, 7 days a week and 365 days a year.
When you've decided the prime goal(s) of your
new site, assess what information you will need and what you
already have that may be useful.
- What do you want to say about your company?
- Are any current brochures relevant?
- Can your stocks meet a sudden surge in
- Do you have recent press releases?
- Do you have useful client case studies?
- Do you have a regular newsletter?
- Are you prepared to offer special
incentives to web customers?
- Can you accept credit cards?
- Can you ship internationally? Remember,
your new site will now be viewed overseas!
- Can you obtain original or computer
generated artwork for logo branding, etc and do you have
copyright on pictures you may wish to use?
When you have thought of every question that
may be relevant, then approach Artography. Remember, the more
time you spend with pen and paper, the less time will be needed
in the design process and the lower will be the overall costs.
If there is nobody in your organization who
can create the wording for your new site and present it in the
best possible way, then we can recommend good copywriters who
will work alongside you and create a first-class presentation.